After 40, your body naturally loses muscle mass if you’re not actively working to preserve it. That’s why protein is a non-negotiable part of the PRIME40 nutrition plan.

Protein helps with muscle repair, fat loss, and metabolic health. It also keeps you full longer, reducing cravings and unnecessary snacking. PRIME40 emphasizes a high-protein, moderate-calorie meal plan, tailored to support recovery and performance without making you feel restricted.

Whether you’re aiming to lose fat or gain lean muscle, protein is your best friend. Combine it with strength training, and you’ll feel the difference in your energy, appearance, and strength.