Many believe that hitting 40 means your metabolism slows to a crawl. While metabolism does shift, it doesn’t mean weight gain is inevitable. With the right training and nutrition, you can fire it up again—and PRIME40 shows you how.

The program’s mix of strength training and HIIT is scientifically proven to boost resting metabolic rate. Combined with high-protein meals and smart calorie control, you’ll burn fat and build muscle, even in your 40s or 50s.

PRIME40 helps you take back control—not just of your body, but of your mindset. You’re not broken. You’re just ready for a smarter plan.