Hitting your 40s can feel like a turning point—physically, mentally, and emotionally. You might notice your metabolism slowing, stubborn fat sticking around longer, or workouts taking more time to recover from. But this isn’t a reason to slow down. In fact, it’s the perfect time to level up—and PRIME40 was designed for exactly that.

PRIME40 is a full-body transformation plan tailored for men and women over 40. This is not a one-size-fits-all bootcamp. It’s smart, safe, and structured to work with your changing body, not against it. Through age-appropriate strength training, nutrition guidance, and progress tracking, you’ll lose fat, build lean muscle, and feel stronger than ever before.

The workouts are designed for effectiveness and joint safety. You’ll train 4–5 days a week with a focus on major muscle groups, endurance, and mobility. Instead of extreme intensity, PRIME40 uses sustainable volume and smart pacing to help you stay injury-free while still making serious progress.

Add to that a simple, high-protein meal plan with balanced carbs and fats—and you’ve got a program that transforms your energy and your body. If you’ve felt like nothing works anymore, PRIME40 is your solution. It’s time to take control of your fitness in a way that actually works for your lifestyle, your hormones, and your future.