In your 40s, life gets busy—careers, kids, stress, and responsibilities pile up. That’s why PRIME40 isn’t built around perfection. It’s built around consistency. You don’t

It’s easy to lose momentum after a week or two of working out—especially if you’re going at it alone. That’s why accountability is a cornerstone

One of the biggest concerns for adults over 40 when starting a fitness routine is injury. At this stage in life, we can’t afford long

In your 40s, results aren’t just about the number on the scale—they’re about how you feel, move, and show up every day. PRIME40 includes a

Women over 40 experience physical changes that go far beyond the scale. From fluctuating hormones and slower metabolism to energy dips and stubborn belly fat,